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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. According to the U.S.

Mobile 225
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Social Media New Year’s Resolutions That You’ll Have Fun Achieving

agora pulse

Paying influencers not aligned with your products or ethos to promote on your behalf. ComScore predicts that in 2020, half of all online searches will be performed with voice search technology. Create content for communities. Overusing stock photography in your posts or blog. Bonus Social Media New Year’s Resolutions.

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Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. Also, zero in on brand influencers by sharing some of their pins on your board. Across the U.S. This will encourage them to follow you back and repin your pins. Put in the time.

Brands 118
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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy. Comscore found that when paid content was combined with UGC, the conversion rate went up by went up by 28%.

Video 60
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Debunking Five Social Media Myths

Socialized

Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. When you’re communicating online, people are judging you. If I was going to hire a PR agency, I would read the agency blog to learn about the firm’s communications philosophy.

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Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230