Communities comScore Influencer Marketing 
Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.
Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.
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agora pulse
DECEMBER 17, 2019
That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.
Kikolani
JULY 26, 2012
Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.
Convince & Convert
MARCH 17, 2016
From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. These videos provide free marketing and publicity for your product. Why is that?
Socialized
JANUARY 22, 2010
Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. When you’re communicating online, people are judging you. If I was going to hire a PR agency, I would read the agency blog to learn about the firm’s communications philosophy.
Mindjumpers
AUGUST 1, 2012
Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.
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