Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Convince & Convert

APRIL 20, 2016

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. There is nothing dull about this community’s content.

Feed 60

Feed Feedly Instagram How To 60

Convince & Convert

FEBRUARY 3, 2016

Phil is a 30-something male interested in data science who enjoys city life and travels occasionally. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience. This allows us to understand each community in the context of their interests. Healthcare.

Content 60

Content How To Marketing Case Study 60

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Company, Organization or Institution. Cause or Community. So without further ado, here it is. Brand or Product. Artist, Band or Public Figure.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Company, Organization or Institution. Cause or Community. So without further ado, here it is. Brand or Product. Artist, Band or Public Figure.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? Should companies treat customers differently?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122