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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

Jive 186
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Collaborate with your customers. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding. Generated 32% more ideas. Sent 27% less email.

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How to Create Synergy Between Sales and Marketing Teams

Convince & Convert

Enabling Bigger Sales Through Better Marketing. As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. And when sales are low, marketers need to take a long hard look at those numbers and figure out where they contributed. How marketers can help your sales reps.

Team 60
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27 essential social media manager interview questions (and answers)

Sprout Social

Communication and collaboration. Digital marketer (@Rana_kamran43) October 6, 2022. Marketing Tip: The success of your brand won't last If it became known by going viral on social media without having a solid brand personality and strategy. — Sandy Dedeian | E-commerce Marketing (@sandydedeian) October 12, 2022.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Internal Collaboration Discover best practices in leveraging enterprise social software. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Barry Tallis.

Jive 100
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Where Most Got Social Business All Wrong, Including Me

Convince & Convert

Enterprise collaboration for the sake of enterprise collaboration is silly. Deploying internal communities using software platforms like IBM or Jive just because your competitors are doing so is a complete waste a time, money and resources. Sometimes it’s about operationalizing their content marketing strategy.

Jive 134
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The 3 Building Blocks of Social Business Evolution

Convince & Convert

It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization. The foundation of a fully collaborative social business, whether for a small or large firm is the company’s most valuable asset, its people.

Jive 146