agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

Sprout Social

APRIL 12, 2022

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Benchmarking your Facebook ad performance will depend on your industry and campaign objective. Looking at metrics like CPC and CPM will tell you if your ads are performing well. Get inspired by these ad campaigns.

Facebook 121

Facebook How To Metrics Hashtag 121

Hootsuite

MAY 17, 2023

Not every campaign needs to be a potential Oscar nominee, okay? Create a social media template, swap out the copy, save the image, and upload it as a Facebook ad. Pull up your template, customize, and insert it into your post without ever leaving Hootsuite Composer. Then, consider mobile behavior. What should you track?

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Buffer Social

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Keep in mind that people are often browsing social media from their mobile phone and so quick, compelling videos will perform best.

Social Media 94

Social Media Content CPC Advertising 94

Jon Loomer

FEBRUARY 17, 2017

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. You’re not testing and experimenting enough: You ran one campaign, one ad set, or one ad and you didn’t find success. That is a critical issue that will destroy your results.

Advertising 167

Advertising Facebook CPC CPM 167

Razor Social

DECEMBER 21, 2016

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40

Tools BuzzStream Marketing Template 40

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll never spend more than a specific amount for that ad per day, helping you get a better sense of how much you should budget for your digital ad campaign. Display campaign. Shopping campaign.

Adwords 145

Adwords Google Campaign Cost 145