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The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement.

ROI 269
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. He also gave an example of a powerful video campaign that charity : water used to illustrate the importance of clean drinking water. Social Media Strategy. Blogging Tips for Serious Bloggers.

ROI 114
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) Give your customers a voice in the communities where they already have influence.

Brands 139
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly. Others aren’t.

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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. Users submit timely news articles to Sphinn, and the community votes up the best stories to appear on the front page. High costs don’t always translate to better quality.

Marketing 240
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Private brand communities vs. Facebook. I’m not sure it’s broad vs targeted as the main difference, necessarily, as there are a lot of narrow B2C uses of social media (like invite-only brand communities and such). Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.