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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

One of the most-lauded pieces of content at the show was Nike’s “The Girl Effect” campaign, shown below for inspiration: 2. Think of traditional marketing campaigns – often, advertisers would work hard to get an idea just right, and then distribute it in mass quantities on billboards, print ads, radio, and television.

Content 72
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? BuzzStream. Buzzstream software is built to achieve one key result: helping you gain the attention of digital influencers before your competition does. Is their customer base growing? Are they on social media?

Analysis 106
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Social Media Outreach for Beginners

Sprout Social

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. The advantage of this approach is it makes your campaigns feel more personal. Are you launching a campaign to promote a blog post? Try to avoid setting your objectives too high for your first outreach campaign. Buzzstream.

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An Introduction to Social Media for Business

Sprout Social

Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. According to a study by Buzzstream and Fractl , the most common reason people unfollow brands is because their content is too boring or repetitive. This is because many businesses have been slow to adopt newer social media channels.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Long Term: SEO impact for campaign related keywords as well as across the board.

Strategy 152
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process. Leave any questions or thoughts in the comments.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Even more strikingly, 85% of publishers would like access to the raw data from your campaign.