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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. More Focus on Multiple Placements & Automatic Buying. More Focus on Multiple Placements & Automatic Buying. Want to learn more?

Trends 147
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase.

Facebook 259
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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. That is the one KPI that matters in this case — not CPC or CTR, for example. Marketers often refuse to consider that maybe — just maybe — their product isn’t all that interesting. A larger percentage will be willing to buy.

Cost 113
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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

Is the upcoming holiday season stressing you out? Prepare Your Holiday Marketing on Your Social Media Accounts. To fight back, create a fully developed social media marketing calendar and plug posts into that calendar right away. CPC costs will go up. Get your social calendar ready now. Be Prepared (Really Prepared).

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

Is the upcoming holiday season stressing you out? Prepare Your Holiday Marketing on Your Social Media Accounts. To fight back, create a fully developed social media marketing calendar and plug posts into that calendar right away. CPC costs will go up. Get your social calendar ready now. Be Prepared (Really Prepared).

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We basically had a very similar conversation about the upcoming battle between social agencies and traditional paid media agencies. Two, CPC rates are up 23%.

CPM 118