Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. Buy Facebook Marketing!

Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Insight Venture Partners , a leading global private equity and venture capital firm, created this Periodic Table of B2B Digital Marketing Metrics.

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed.

10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

For years, marketing experts have been discussing the importance of video in content marketing. These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. Read on for our top 10 video marketing trends for this year. ” Marketers should pay attention any time Facebook announces they are making an investment in a tool or feature.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. Programmatic advertising learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences. This allows marketers to optimize creative quickly as the software learns more about what is resonating with the campaign’s audience.

Facebook Account Optimization and Organization Techniques

Jon Loomer

Learn about my recommended system in our upcoming class! Is my CPC going up/down? Over the past month, I interviewed over a dozen Facebook advertising pros including reps at big ad agencies, in-house marketers, and other consultants — all of whom work in different verticals with diverse client needs — to hear from them on what EXACTLY they’re doing on the account optimization and organization front. It’s definitely that time of year.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Your Social Media Content Marketing Checklist. Content marketing. Cost per click (CPC). Inbound marketing.

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

Is the upcoming holiday season stressing you out? Prepare Your Holiday Marketing on Your Social Media Accounts. To fight back, create a fully developed social media marketing calendar and plug posts into that calendar right away. CPC costs will go up. Holiday marketing prep needs to be a priority before you’re stuck in the middle of the holiday season with no posts, no campaigns planned and ads that aren’t getting approved.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

Is the upcoming holiday season stressing you out? Prepare Your Holiday Marketing on Your Social Media Accounts. To fight back, create a fully developed social media marketing calendar and plug posts into that calendar right away. CPC costs will go up. Holiday marketing prep needs to be a priority before you’re stuck in the middle of the holiday season with no posts, no campaigns planned and ads that aren’t getting approved.

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Fetching Friday – Resources Mashup & Google Internship

Kikolani

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. This information should give you the hard evidence necessary to create an effective online marketing strategy. All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We basically had a very similar conversation about the upcoming battle between social agencies and traditional paid media agencies. Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. Two, CPC rates are up 23%.

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. That is the one KPI that matters in this case — not CPC or CTR, for example. Marketers often refuse to consider that maybe — just maybe — their product isn’t all that interesting. Of course, some marketers will swear by the photo share post type with a link in the description. I will take a deep dive into successfully converting with Facebook ads in my upcoming workshop.

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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

After speaking with top brands and marketers from around the globe, we’ve discovered a simple 3-step approach to successful social media advertising. Unless you have a product that’s flying off the shelf or a viral marketing campaign, you’ll often need all three stages (awareness, consideration, and conversion) working in tandem to attract and acquire new customers. Run the risk of what marketers call ad fatigue.

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