Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Visible Technologies Still doing what they do. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?"

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. What words are used in association with our brand?

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. For those with larger budgets and needs there’s Visible Technologies and Digimind. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Who is your audience?

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. For those with larger budgets and needs there’s Visible Technologies and Digimind. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Who is your audience?

Conversation 40

Conversation Campaign Content Visible Technologies 40

Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. For those with larger budgets and needs there’s Visible Technologies and Digimind. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Who is your audience?

Conversation 40

Conversation Campaign Content Visible Technologies 40