The CIA is Watching Your Every Tweet

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The CIA is Watching Your Every Tweet by cinta5 on October 19, 2009 Not just what you tweet, but your Amazon book review, your Facebook status, and your blog comments. According to Wired.com , the CIA is investing in Visible Technologies, a software firm that specializes in social media monitoring. Marketing.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot.

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Trending Sources

Sysomos Acquired By Marketwire

Dave Fleet

Lithium Technologies. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. For those with larger budgets and needs there’s Visible Technologies and Digimind. Way back in 1999 The Cluetrain Manifesto stated that Markets are Conversations and corporate America had not figured that out. Online PR digital PR Internet Marketing Strategy online PR PR content

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Visible Technologies Still doing what they do. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy. Back-channel emails are a wonderful thing. A couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent.

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. For those with larger budgets and needs there’s Visible Technologies and Digimind. Way back in 1999 The Cluetrain Manifesto stated that Markets are Conversations and corporate America had not figured that out. Digital PR Online PR digital PR Internet Marketing Strategy online PR PR content

Digital PR Content – Campaign or Conversation?

The Proactive Report

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. For those with larger budgets and needs there’s Visible Technologies and Digimind. Way back in 1999 The Cluetrain Manifesto stated that Markets are Conversations and corporate America had not figured that out. Digital PR Online PR digital PR Internet Marketing Strategy online PR PR content

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies.

Social Media Training is not just for PR. Learn to be a Social Business

Proactive Report

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research. Take down that firewall between the smart market and your smart employees, so eloquently described in the Cluetrain Manifesto.

What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services. Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6.

Listening Tools

Proactive Report

There are many monitoring tools on the market now. Visible Technologies. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. We know by now that we have to listen before we jump into social media. But the question I often get asked is how? I just got an email from a friend today who is in NYC at a conference and she said “I am looking for concrete answers and all I get is platitudes!&#.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. Enriched data analytics – Understand consumer habits, preferences, unmet needs and how to maximize return on your marketing investment.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data. Hopefully you found this information useful – I really think this area of the market will be strong for the next few years.