Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. For those with larger budgets and needs there’s Visible Technologies and Digimind. Way back in 1999 The Cluetrain Manifesto stated that Markets are Conversations and corporate America had not figured that out.

Conversation 40

Conversation Campaign Content Visible Technologies 40

Net-Savvy Executive

APRIL 1, 2011

Visible Technologies Still doing what they do. To complete our set of steak knives Wave reports, we have Zach Hofer-Shall's July 2010 update on Listening Platforms , which added four companies to Forrester's coverage: Alterian Entered the market through its 2009 acquisition of Techrigy.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Proactive Report

JUNE 4, 2010

On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. Monitoring and analyzing social converations is faster, more accurate and costs about one-tenth of traditional market research.

Training 69

Training Social Media Visible Technologies Social CRM 69

Proactive Report

JUNE 24, 2010

There are many monitoring tools on the market now. Visible Technologies. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Each one has its own set of features and pricing structure. ViralHeat Read a review. BuzzLogic Insights. Buzzmetrics. Techrigy ( review from TechCrunch ).

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275