Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Ads will also continue changing as users type, which could decrease click-through rates. Read All About It!

Google 254

Google Class Creative Commons Yahoo 254

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. After you do this, don’t forget to type in the new title of the page (e.g. Don’t you want the back story first?

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits.

Class 233

Class Campaign Klout Influencer 233

Buzz Marketing for Technology

JULY 28, 2008

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. Communities. Communities. Creative Commons Attribution 3.0 Contributors |. Contact us. Managing in the Virtual or Network(ed) Organization by Jon Husband. July 27, 2008 at 9:05 pm. · Celine Roque.

Organization 100

Organization Review Web 2.0 Tools 100

The Way of the Web

FEBRUARY 18, 2010

It’s not to say it’s impossible – by building and engaging a community, taking direct paid advertising, or occasionally finding an actually lucrative affiliate deal, bloggers can still build a mini media empire.

Blogger 31

Blogger Marketing Creative Commons Blogosphere 31

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200