Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). But most social media types aren’t Paul Gillin. It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Ad Chickadee ?

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Anyway congrats on being #1 [link] Massy Do you use compete ranking at all? Yours is 25,438 on my end.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JUNE 22, 2010

link] Pritesh Patel Why You’re the Key to Social Media Success: [link] DebDrive If I had to make a prediction, I'd say within two years we'll see social media skills appearing on competency requirements for management, if not executives. How can I help you?

Social Media 132

Social Media B2B Company Consultant 132