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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

A recent Constant Contact survey found that 59% of SMB CEOs feel it’s harder to run a business than it was 5 years ago, a factor which can primarily be attributed to quickly-changing technology and marketing best practices. The difficulty of success means that competitive marketing analysis is more crucial than ever.

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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

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Stuck Writing? 35 Sure-Fire Copywriting Tips & Tricks from the Pros

Writtent Blog

To help you avoid burnout, beat writer’s block, and ultimately get more results, here are 35 sure-fire copywriting tips from some of the greatest copywriters and advertisers. Use your distinct personality or unique selling proposition. Write the copy first, then pull out the strongest phrases to use as headlines and subheadings.

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Best Practices for Employee Advocates

Oktopost

B2B marketers harness this power by asking employees to promote their organization on social media. This marketing practice is called employee advocacy. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees.

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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Also use it to track results and present the plan to your boss, teammates, and clients. Choose social media marketing goals that align to business objectives. Learn everything you can about your audience.

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8 Easy Steps to Creating a Competitive Landscape Analysis

Oktopost

Your products are top quality, your customer service is attentive, your marketing is sharp and informative, but you still see your market share slip away. You perform a detailed investigation into how they’re conducting product development, marketing, sales, and other vital operations. The overall market outlook.

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Current Inbound Marketing Trends: 10 Things You Didn’t Expect

Writtent Blog

One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Over 3,300 participants from 128 countries worldwide weighed in on how their organizations are adopting current marketing trends, tactics, and practices, and what really drives results.

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