Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 161

Klout Nielsen Influencer Social CRM 161

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. I did not work on the Klout campaign. Knowing whether to respond to or ignore negative comments on a blog?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. The core of social media marketing efforts should be the corporate blog. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

JUNE 17, 2010

Maybe you found this blog from Twitter? Traffic to my blog. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Your Twitter goals may vary. Followers per tweet.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 128

Social Media Marketing Social CRM Consultant 128

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. Help your client understand that their social media efforts can not be measured by a single number or a website. 5) Social CRM – CRM is social…we don’t need to add “social” to the front of every term to make it sound cool and new.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem. The ease-of-use and Excel format of RowFeeder are big pluses for me.

Social Media 120

Social Media Strategy Analysis Reputation 120