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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Share valuable content on LinkedIn, such as blog posts, articles, and videos. Pro tip: You can also leverage LinkedIn to build a referral marketing program that drives passive lead flow — the gift that keeps on giving. This can be considered a cause marketing strategy , and can help you stand out in the sea of clutter.

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How to Support Social Causes as a Brand on Instagram

Later

Rushing to support a cause “without the receipts” runs the risk of appearing disingenuous and inauthentic; a risky PR move for any business. In this blog post we’re delving into the many benefits of aligning a brand with a social cause, as well as how to do it in a meaningful and effective way: Why Support a Social Cause on Social Media?

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Link images that you upload to an appropriate web/blog page. How can they be included on your digital assets such as websites or blogs so that you can include them on Pinterest? . Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer).

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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a new SEO blogging contest, and some creative sheep LED art on kikolani.com. Blogging / Writing. 5 reasons why blogging is not easy – what you’ll need to be successful. The Resources Mashup. Business / Career / Finance.

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