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The Ever-Evolving Consumer Evolves (Again)

Twist Image

I'm not talking about "liking" them on Facebook or tweeting on Twitter about a customer service issue: I'm talking about ratings and reviews. Mobile connectivity just changed everything (again). The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. technology.

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The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). On November 9th, 2010, they released the article, For College Students, Mobile Web Is The Norm. Tags: bazaarvoice. On top of that, consumers are now everywhere and anywhere. The last new item comes from eMarketer.

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Social Media Strategy Daily News

Proactive Report

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. And Twitter reports that nearly 40 percent of tweets in 2010 were sent from mobile devices. In 2010 58 million people in the U.S.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

My thought of the week is all about this new Facebook thing. I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal.

Company 120
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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

Just ignore all the people joining Facebook, uploading YouTube videos and writing blog posts while we chatter here about whether journalists do it better. Or a Facebooker? BazaarVoice found overwhelmingly that reviews online are positive. I only have five minutes so I’m using this as a timer. Do what better than whom?

Journal 102
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com , social web sites and mobile. Emily Gonzales.

Twitter 257
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. website traffic, searches for brand terms) and engagement (Facebook likes, blog comments, retweets, etc.).