Oktopost

APRIL 9, 2024

B2B Demand generation is changing. Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

DECEMBER 1, 2020

So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction. What’s the sentiment toward other competitors? There’s a fine line between criticism and constructive criticism. Just about any business has a social media presence. Conclusion.

Social Media 78

Social Media Brands Reputation Reddit 78

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

SEPTEMBER 28, 2016

Regardless if you’re a B2B or a B2C company you need to understand what social networks your audience is most active on and target those channels. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients. They sell heavy construction equipment direct to local dealers.

Social Media 40

Social Media Metrics B2B Team 40

Webbiquity SMM

JULY 30, 2019

In the B2B world, Twitter and LinkedIn reign as the most effective social media channels. B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. appeared first on B2B Marketing Blog | Webbiquity.

Report 122

Report Twitter B2B MySpace 122