B2B Campaign comScore Marketing 
Webbiquity SMM
NOVEMBER 8, 2022
Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Case Studies : These are the B2B equivalent of product reviews.
Sprout Social
MAY 10, 2019
As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9
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Writtent Blog
JULY 10, 2013
It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).
Social Media Marketing
JULY 24, 2013
customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.
Convince & Convert
JANUARY 20, 2016
While this really is true for consumer-centered brands (where the visual shows people using, wearing, eating, interacting with, or enjoying the product), B2B businesses or service providers might not benefit from visuals as much. According to a study done by comScore , clicks have almost zero correlation to conversions.
Convince & Convert
MAY 29, 2018
Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? comScore ]. Some marketers may think, “I’ll just post my videos on all the networks. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases.
Webbiquity SMM
OCTOBER 8, 2013
The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.
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