Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. When is the last time you did a reality check on how the people in your community are doing?

Metrics 96

Metrics Social Media Marketing ROI 96

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. How to leverage an audience based marketing approach.

Social Media 132

Social Media Training ROI Meme 132

Oktopost

MAY 12, 2021

One of the best reasons to start an online community is to provide customer support, mainly in the form of social proof. 27% of consumers use dedicated brand communities to research a product or service before purchasing. 6 Tips for B2B Brands Community-building. Social Media . What’s Your Purpose?

B2B 121

B2B Communities Brands Loyalty 121

Pam Moore

JUNE 24, 2020

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Template 78

Template Templates Avatar How To 78

Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. You may find them listening more than talking when it comes to social media. Talk like humans.

Brands 167

Brands Training Policies Template 167

Convince & Convert

FEBRUARY 27, 2015

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved.

Influencer 60

Influencer Marketing Metrics Avatar 60

Pam Moore

AUGUST 16, 2018

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. How to leverage an audience based marketing approach.

Social Media 60

Social Media Training ROI Meme 60