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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Metrics 96
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How to Build a Brand Community for your B2B Business

Oktopost

With a “red carpet” branded community experience, you actively demonstrate that your company cares about your clients and customers. 6 Tips for B2B Brands Community-building. Use these helpful tips to maximize your community-building efforts and make the most of your brand in 2021. . Invite Your Tribe.

B2B 121
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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Likewise, social marketers are expanding the possibilities of what can be achieved. In a lot of ways, influencer marketing has just become a numbers game, the equivalent of link-baiting or SEO.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. They often let you see the people behind the avatars as they know they are their own best ambassador. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Make and own their mistakes.

Brands 167
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Even if budgets are tight, find a way to build consistency across the various platforms. Know where and how you are positioned in the market. Be realistic.

Apple 139
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Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

So the idea that we have competition and collaboration working together is an intrinsic part of community building. 00:07:59.000] Tribe marketing is very much a foundation stone of particular Divine Masculine, competitive brands. Everything is just working and the audience, the fans feel that as well. [00:01:55.090]

Sports 64