Atlassian Company Social Media Team 
Sprout Social
JUNE 13, 2023
The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.
Oktopost
APRIL 6, 2023
Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.
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Sprout Social
FEBRUARY 16, 2023
Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.
Sprout Social
FEBRUARY 26, 2024
Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The opposite is true.
Rebekah Radice
DECEMBER 10, 2018
Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.
Rebekah Radice
NOVEMBER 1, 2016
Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. It also takes an alignment of company goals and vision. I’ve seen too many companies and supposed trainers share what they’ve never actually experienced.
Buzz Marketing for Technology
JUNE 27, 2008
social media. Thomas Vander Wal explains folksonomy - using social taging to organize knowledge based on interconnections between people. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 La Rivoluzione dei Social Media entra nelle Imprese (Italian).
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