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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

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How Social Listening Paves the Way for a Winning Social Strategy

Oktopost

Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. As a career brand marketer in product-led growth companies, she’s well-versed in proving out brand-first marketing programs’ success.

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Post Performance Report: Brands transforming social customer care

Sprout Social

The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. A brand that received emphatic praise was Chewy, the beloved pet food and products company. Talk like a human.

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How To Lead A Successful Marketing Team

Rebekah Radice

Leading a high-performance marketing team is harder than ever. Between systems, processes, and proving ROI, teams and their leaders struggle to meet expectations, hit objectives, and stay focused in an ever-changing online world. But there’s also never been a more dynamic and exciting time to lead a marketing team.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. The issue is that most teams want more funds to do what’s in their current plan.” “To

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Employee engagement: how to keep workers engaged in a meaningful way

Sprout Social

Toxic teams. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Micromanagers. Tedious tasks.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

It also takes an alignment of company goals and vision. I’ve seen too many companies and supposed trainers share what they’ve never actually experienced. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. This video humanizes the brand through the eyes (and thoughts) of the team.

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