Sprout Social

FEBRUARY 19, 2024

By combining AI tasks like machine learning (ML) and natural language processing (NLP) with traditional rules-based automation, intelligent automation systems handle complex AI analytics to improve decision-making and workflows. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Your direct traffic in Google Analytics is a good estimate. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment may even out in short order. Twitter is a living focus group. Sentiment scoring remains an inexact science.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Another critical piece of the puzzle to address is the skills gap.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

DECEMBER 5, 2022

Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. Social media is an always-on focus group. It’s created an “always-open forum” for constituents’ to voice their questions and concerns. Start your free Sprout trial. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140