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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

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The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. web analytics. We're doing it wrong.

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

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Building Your Personal Brand with Pinterest

Kikolani

In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year. However, there is huge opportunity for bloggers to use the site to build a personal brand—by pinning blogging resources, web statistics, analytics, and SEO marketing tips. Across the U.S.

Brands 118
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Is your business easy to find for local and mobile searchers.

Saying It Social

That would be the 20% of internet users whose searches are related to location and according to comScore, in March Google had 14.3 Does anyone else share my same frustration or is it not really an issue for you? And just who is seeing these listings? billion search queries – 20% of that would represent roughly 2.8

Mobile 135
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7 Tips to Optimize Your Social Media Conversions

Sprout Social

In a recent study from comScore, 80% of time spent on social media is through a mobile device. The last thing you want is to give up on a campaign too early because you think it doesn’t work, but the issue is just the text in your Tweet. Make Your Landing Pages Mobile First.

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Editorial SEO Tactics for the Newsroom

Adam Sherk

There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer. Other sources include looking at Google Instant results and even the Google Wonder Wheel.

SEO 198