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The Trouble With Online Advertising

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As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. We're doing it wrong. It is early. there's more!

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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 The coming Tech Bust (4).

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You Must Read This!

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billion ads, comScore found." Perhaps we are no longer digging deeper into issues and have taken on the speed of information exchange as the the true value? Consumers viewed 9.9 billion video ads, last month, with Google sites ( YouTube ) serving an all-time high of 2.2 Further proof that we're not getting too much depth?

comScore 108
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. Think in experiences, not channels.

Mobile 225
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What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

As Director of National Media Accounts for the Ad Council, I work with Snapchat to build social impact partnerships that raise awareness of critical issues in America. According to Comscore , over the last year in the U.S., This year, Snapchat was everywhere— literally. are 35 to 54. Snapchat Is Built for One-to-One Communication.

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Where The Boys (And Girls) Are

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Some Bloggers learn and change their perspective from how the comments unfold, while others learn from gaining more practical work experience, reflecting on an issue and then doing more critical thinking on a subject. Does this remove credibility from the Blogger? yesterday (see: Fear And Loathing In Advertising ). Who's up for some big bets?

comScore 104
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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.