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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. While the widget you have spent years designing and producing excites you, it may not have the same effect on consumers. Use data analytics to monitor sharing and customer sentiment.

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7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet

Convince & Convert

Make sure any popup you use is small enough to be closed on any device, including mobile. This is also a quick and easy way to make your site friendlier on mobile devices, even if your site isn’t optimized for mobile. Take a look at the user behavior flow for the page in Google Analytics. What a waste.

Marketing 167
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Two Terms Marketers Need for Today's Media Landscape

Twist Image

It has become so pervasive that it''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated. We could talk about how "interactive" these banner ads are (or were promised to be), but the analytics don''t lie: banner ads couldn''t perform any worse.

Adwords 84
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Also interesting is the “digital nomad&# trend – increasingly mobile computing, from laptops to cell phones and beyond. Online community managers are a slightly different breed than social PR folks, or bloggers, or people who are devoted to social news or folks who are widget and mashup fiends. Be real time. Be responsive.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. It works on desktops, laptops, and mobile devices. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. PeopleBrowsr.

Review 200
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62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense. To identify this subset of content, go to Google Search Console and open the Search Analytics report. See any surprises?

SEO 0
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Top 5 Instagram Marketing Trends for 2019

Later

In 2019, expect Instagram to come out with more widget stickers like the Countdown, Questions, or Polls stickers to help brands engage with their followers through stories instead of feed posts. But in 2019, it’s not just influencers that are benefitting from smaller, highly engaged audiences: micro brands are on the rise, too.

Trends 94