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Being Loud About 3M’s Quiet but Powerful Innovations

Convince & Convert

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. “I am not a community manager.”

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Now, Facebook Groups include built-in analytics, too — Group Insights. Built-in analytics (Page Insights). Built-in analytics (Group Insights) now. Facebook Group.

Groups 111
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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment.

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Fetching Friday – Resources Mashup & Supermoon 2012

Kikolani

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Discover more about optimization for local businesses and mobile marketing campaigns. Blogging / Writing.

Mashup 113
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Samir’s Favorite Little Known Social Media Tool : The tool that I love the best is actually an analytics tool and one well known for it’s SEO ability. Based on the analytics provided, I can tweak and manage my messaging calendar to reach the most people. The application I’m talking about is Raven Tools (aff).

Tools 277
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Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Creating a Pinterest business account gives you access to these key features: Native analytics: Easily check engagement and find out how users interact with your content with Pinterest analytics.

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Pinterest 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Creating a Pinterest business account gives you access to these key features: Native analytics: Easily check engagement and find out how users interact with your content with Pinterest analytics.