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What is a customer journey map and how to make your own [examples included]

Sprout Social

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 101
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Five Reasons Why I Love Wordpress

Firebelly

. | Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). These are what turn the basic blog program into a full content management system.

WordPress 100
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How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . Content Attribution.

Content 54
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How to Make a Link Tree for Instagram in 5 Easy Steps

Hootsuite

Bonus: Check out these 11 winning Instagram bios from top brands. Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate. If you’re looking for more customization options or need access to detailed analytics, you can also build your own link tree. That’s it!

Instagram 139
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Foundations for integrated digital marketing

Sherrilynne Starkie

You have no digital analytics to show you who saw it or if anyone was moved to act upon it. Start with setting up online monitoring for mentions of your company name, brands and products and services. But make sure your website has an easy-to-use content management system (CMS) so you can update it often.

Marketing 284
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Everything You Need To Know While Building A Website

BeingOptimist

Ensure that you choose something that matches the brand identity and stands out from other sites on search engines like Google and Bing. Content Management System (CMS) like WordPress. A content management system (CMS) is a web application that allows users to create, edit and manage their websites.

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130 most important social media acronyms and slang you should know

Sprout Social

CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CMS – Content management system. SoLoMo – Social, local and mobile. GA – Google Analytics. CPC – Cost per click.