Analytics Brand Monitoring Overview Research 
Hootsuite
NOVEMBER 7, 2023
Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It’s also an important form of competitor research.
Sprout Social
APRIL 29, 2024
Here’s a quick overview of some of our most notable listening tools. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. It also includes noteworthy add-ons like employer and software brand monitoring and app store monitoring.
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Keyhole.co
NOVEMBER 13, 2023
Here are a few strategies to better understand your target audience on TikTok: Use TikTok analytics: This platform offers a range of analytic tools that can reveal crucial information about your followers. Do your keyword research Keywords are the backbone of any strong TikTok SEO strategy. Start by identifying your niche.
Keyhole.co
DECEMBER 13, 2023
The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring.
Keyhole.co
OCTOBER 13, 2023
Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. Social media is a great resource for promoting an employer brand. To find the right social network, HR managers can use analytics.
Keyhole.co
MAY 16, 2023
Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. For example, run a small online business selling handmade jewelry.
Keyhole.co
JANUARY 15, 2024
By gaining invaluable insights into how your audience perceives your brand and any changes in sentiment, you can create a PR and marketing strategy with this information in mind. Competitor analysis and strategic learning for future planning Social listening is a vital tool in competitor research.
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