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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

“How dare a company try to put a number on influence!&# While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? they shout. An impossibility!

Klout 161
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How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. An United airlines 757-224 (#N14115) lined up and ready to roll at LAX.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

List 155
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Hotels and Social Media Travel Tourism

Laurel Papworth

Situation: Internet users now spend 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to Nielsen. companies use Facebook and 45% Twitter. companies use Facebook and 45% Twitter. Over 44% of Internet users are active in social media.

Hotels 85
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Top 10 Public Relations Blunders of 2009

Bill Hartzer

But many have criticized Goldman Sachs CEO and spokesperson Lloyd Blankfein for statements published in the November 8 edition of the UK’s Sunday Times in which Blankfein claimed the company was “doing God’s work.” According to BusinessWeek, Domino’s had become “the latest company to learn how quickly a brand can be tainted in a Web 2.0

comScore 151
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Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing.

Twitter 56
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Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing.