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The Best of This Summer’s Social Media

Ignite Social Media

Sometimes you can make the most impact not by campaigns or contests, but by managing your community the right way. With all the drama surrounding airlines these days, we have to give it to Delta. From ice cream to airlines, that wraps up a few of our summer campaign favorites. Delta’s Positive Publicity Train.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Listen here ). Oh… the thick irony.

CSR 127
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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Listen here ). Oh… the thick irony.

CSR 126
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Four Elements of a Wildly Successful Digital Brand

Pixlee

Branding is a daily commitment to building customer loyalty for the long term. Stories have been a part of shaping communities and cultures for generations and generations. One of the best examples of how narratives enhance the look of a brand is Airbnb’s community stories effort. Nurture Community Ownership: It’s Not All You.

Brands 42
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Four Elements of a Wildly Successful Digital Brand

Pixlee

Branding is a daily commitment to building customer loyalty for the long term. Stories have been a part of shaping communities and cultures for generations and generations. One of the best examples of how narratives enhance the look of a brand is Airbnb’s community stories effort. Nurture Community Ownership: It’s Not All You.

Brands 40
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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion. Tag a friend. View this post on Instagram. Good luck/ Bonne chance!

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Social media and hospitality: How 4 brands are serving 5-star experiences

Sprout Social

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Tabbey describes standing out in the “slopes of sameness” a challenge a lot of travel-based hospitality companies face.