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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Travel and tourism took a major hit in 2020. Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). trillion dollars in export revenue. Reestablishing Trust.

Travel 52
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10 Travel Influencers Your Brand Should Partner With

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way. Nomadic Matt.

Travel 66
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To spring break or not to spring break? That is the question for brands navigating the pandemic

Sprout Social

Thanks in part to the vaccine rollout and warmer weather, states known as college spring break travel destinations are rapidly welcoming tourists with open arms. Of course, not everyone shares the same level of optimism at the thought of spring break travel. The light at the end of the tunnel. We’re open for business! — Gov.

Questions 114
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 5% switched airlines.

Travel 40
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7 ways to use social media for market research

Sprout Social

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. — Dr. Erica M.

Research 143
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Hotels and Social Media Travel Tourism

Laurel Papworth

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK).

Hotels 85
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Why We Still Love Twitter

Likeable

Community Management/Customer Service. For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace.

Twitter 80