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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

Looking at metrics like CPC and CPM will tell you if your ads are performing well. This is an aggregated data set so your best times may vary from the graphic below. Influencers. Using influencers as part of your overall marketing strategy is common for brands. Companies want to keep their costs low. Scheduling.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Many high-profile bloggers are categorized as influencers, since their content reaches a large number of people. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Influencer. See Influencer marketing. Influencer marketing.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Identify top pages, view social activity data, and analyze anchor text. Along with their keyword monitoring tool, they have additional SEO tools in beta.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Collect Instagram photos from customers and influencers. With their advanced search functions, you can create a feed of Instagram photos from your customers, influencers and yourself. It tells you your key traffic stats, the number of shares and the influencers who shared your content. Yotpo – Curation. How to use it: .

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The Technology Part to Your Content Marketing Plan

Razor Social

Feedly is probably the most popular tool for aggregating RSS feeds. It is a great tool to help you identify relevant influencers for your outreach campaigns, and it is also perfect for content curation. You can use Tribber for free, but you’ll have to pay to the Influencers you worked with. Content Curation Tools. Curata CCS.

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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

One of the more recent trends with the role of a social media manager is that more and more these teammates are tasked with directly influencing sales through organic and paid. It’s taking all the social conversations in aggregate and looking at the overall tone of them. Social media managers are in the sales pipeline.