Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg
Techipedia: Tamar Weinberg
DECEMBER 19, 2009
However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. As an example, I followed two major news aggregators for awhile, but the updates were just too frequent for my needs.
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