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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

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The case for better social media technology in 2024

Sprout Social

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs). Most CDP providers design for marketers as end users, rather than IT departments. Who Is a CDP For?

Data 110
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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

We’re taking social and moving it beyond marketing, and getting lots of people involved. Here we are in year, I don’t know, whatever, of social media and social media marketing, and it strikes me that that’s still a significant challenge. But it got me to thinking. We talked about that in The Now Revolution , etc.

Airlines 115
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Learn more : Messenger Apps for Business: How to Use Chat for Marketing.

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