Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Webbiquity SMM

SEPTEMBER 12, 2011

Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.

Social Media 261

Social Media Trendrr SM2 Alterian 261

SocMed Sean

FEBRUARY 3, 2013

Then, listen to their social media activity and determine what content would meet their needs… not yours. If you’re going to launch a Facebook page, be prepared to actively monitor it and respond to those who take the time to leave you feedback. 49) Blogging is what is known as a “long-tail” activity.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

AUGUST 19, 2012

The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets).

Analytics 139

Analytics Influencer Klout Vocus 139

Webbiquity SMM

MARCH 27, 2017

Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio).

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Convince & Convert

FEBRUARY 23, 2012

Eric : Well, it definitely lowers the hurdle in terms of activation. It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results. We monitor mobile-ly, we monitor by laptop at the end of the day, and our Social Media Coordinator comes in every day.

Social Media 118

Social Media Adwords B2B Brands 118