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Influencer marketing statistics for Australia 2025

Sprout Social

Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. By 2029, social commerce in Australia is likely to reach US $3 billion (AU ($4.6 Social commerce is on track to nearly double by 2029, meaning influencer marketing will become even more valuable. This is up from $1.63

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Is TikTok Crushing YouTube? The Surprising Answer for U.S. Millennials and Gen Z

Bill Hartzer

Netflix continues to lead in this region, ending 2024 with 51 million subscriptions and projected to reach 57 million by 2025 and 70 million by 2029. In Latin America, subscription video on demand (SVOD) subscriptions are expected to rise from 154 million in 2024 to 174 million in 2025, adding 20 million new subscribers in just a year.

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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 million Australian users by 2029 (a 2.4% billion) by 2029. Australias social commerce revenue is expected to exceed US$5 billion (AU$8 billion) in value by 2029. But what are people doing online?

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60 social media statistics marketers need to know in 2025

Hootsuite

billion users by 2029. Source: MarketingCharts Key TikTok statistics 26. TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 Source: Statista 27. 33% of U.S. adults use TikTok In 2021, 21% of U.S. adults used TiKTok.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. In Q4 2024 alone, TikTok generated 186 million downloads from users globally.

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How to Opt Out of LinkedIn Internal Promotional Emails

Bill Hartzer

© 2016 LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA, USA.” If you opt-in to share your information with the advertiser, this information will be subject to the advertiser’s privacy policy. You can opt-out generally from targeted ads from most third party companies here.