Social Media Today

JULY 8, 2025

Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor Digital marketing statistics of 2025: H1 by the numbers As CMOs struggle to plan for the future, digital video may provide hope.

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Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

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Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Source: Statista 27.

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Sprout Social

JULY 3, 2025

Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. APAC recommends that Australian marketers are careful to discern fads from lasting trends. million Australian users by 2029. YouTube is projected to reach a new peak of 15.8 TikTok: 569.7K TikTok: 55.5K

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Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should prioritise groups and local ad targeting. social media accounts.

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Sprout Social

MAY 12, 2025

For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app. TikTok is expected to reach 35 billion users by 2029. Financial influencers and businesses are capitalising on this interest and marketing to TikTok users in unique ways.

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