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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Measure everything Be equipped to track reactions and sentiment (around not only your campaign but your brand as a whole) once a new partnership launches to keep a pulse on your brand health.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Given Xs fast-moving nature, negative sentiment can spread quickly. million Australian users by 2029 (a 2.4% billion) by 2029. In 2025, the number of active internet users is forecast to exceed 23.3