Sprout Social
JULY 30, 2024
By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. In the next section, we break down the steps to take before, during and after influencer campaigns to manage them with care. More than half of brands put more than 20% of their budgets toward influencer marketing.
Sprout Social
MARCH 27, 2025
The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. By 2029, social commerce in Australia is likely to reach US $3 billion (AU ($4.6 This is up from $1.63
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Social Media Today
JULY 8, 2025
trillion global footprint by 2029 (Source: Horizon) 90% of millennial parents with Gen Alpha kids agree digital content has become unavoidable (Source: Horizon) CTV’s bright side Digital video ad spend is projected to increase 14% from 2024, reaching $72.4 of company revenue, the same as in 2024 (Source: Gartner) 30.6%
Sprout Social
JULY 3, 2025
She blends elegance and influence by sharing her high-end campaigns and creative direction work. Incorporating them into your campaigns helps you to reach and resonate with different corners of the Australian fashion market. Negative associations hurt your brand and campaign ROI. million Australian users by 2029.
Sprout Social
MARCH 13, 2025
million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Brands should focus on retargeting and lead generation campaigns to make the most of existing audience behaviour. Multi-generational engagement is growing, making it a viable channel for broader campaigns.
Hootsuite
APRIL 9, 2025
Start identifying and building relationships with influencers now (particularly those with engaged audiences in the 18-34 demographic) to lock in high-performing campaigns for 2025. billion users by 2029. Use Hootsuite Analytics to Track performance across all social profiles in one place, including organic and paid campaigns.
Sprout Social
MAY 12, 2025
With these insights, you can guide your social strategy, spark campaign ideas and create content that truly resonates with Australian audiences. TikTok is expected to reach 35 billion users by 2029. The brands international influence was recently strengthened through its Coachella campaign.
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