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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging. It supports recruitment Starting in 2025, there’ll be fewer high school graduates in the United States, a trend known as the enrollment cliff. Thankfully, each of these commitments supports the others.

Education 102
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How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers

Hootsuite

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns.

HootSuite 103
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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Grove Collaborative. Plastic-Free Products at Grove is a product Guide from Grove Collaborative. As a part of their #BeyondPlastic campaign, this Guide is a resource for all their plastic-free products and updates on their goal to be plastic-free by 2025.

Examples 100
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Demonstrating the value of social to your CFO

Sprout Social

Here are five ways to build a collaborative, trusting partnership. It’s more nuanced when you are collaborating with CFOs who aren’t as close to marketing, don’t understand its value or even the role of marketing to the business. You won’t have all the answers.

ROI 90
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8 Predictions for Social Media Marketing in 2022

Pixlee

billion in 2025? Brands are also beginning to tie social content itself into AR experiences, like Jones Soda’s Reels campaign that allows customers to scan soda bottle labels with the brand’s app and watch Reels from its community come to life. The Growth of the Metaverse. How can brands act on the growth of the creator economy ?

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5 Successful Instagram Influencer Marketing Campaigns Worth Having A Look At [Backed by Data]

Keyhole.co

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? Influencer marketing is a type of social media marketing strategy that sees brands collaborate with influencers. All these brands incorporated unique Instagram influencer campaigns in its social media strategy and it paid off.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

MRFR research predicted the AI market to be worth 25 billion by 2025. One of its components is creating targeted email campaigns. It uses AI to understand more about each individual in the campaign and tailors the communication based on this data. Discover flaws in original campaigns and change segments and offers based on this.

Marketing 109