article thumbnail

22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. billion by 2025. Promoting your influencer content can help improve the overall reach of your campaigns. It hit $15.2

article thumbnail

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Check out how simple their text is: Temple University P2P Texting Campaign. If you weren’t familiar with P2P texting prior to the 2020 election, you likely are now.

Strategy 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Be a Nanoinfluencer and Make Money With Under 10,000 Followers

Hootsuite

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. view analytics.

HootSuite 103
article thumbnail

Key Insights from the Snapchat Annual Partner Summit

Ignite Social Media

AR try-ons are leading to improved results, and this technology is set to grow in the coming years with over 100 million consumers shopping with AR currently and almost 75% of the world population expected to be frequent AR users by 2025. Public Business Profiles.

Platform 166
article thumbnail

Learn the Dos and Don’ts of Writing Effective Email Subject Lines to Increase Your Open Rates.

Koka Sexton

billion by 2025. The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%)​ 1 ​. Avoid Spam Words : Stay away# Let’s find some statistics to include in the rewrite. Email marketing is used by 1 in 2 media planners.

article thumbnail

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Once confirmed, the publisher would take over running the campaign. This shift allows marketers and sellers to spend more of their time planning sophisticated, strategic campaigns rather than getting bogged down in the granular details. As campaigns progress, programmatic technology can provide real-time feedback to advertisers.

article thumbnail

Why Every Brand Should Have a YouTube Channel

Socialized

It is projected that no pay-TV service would be subscribed by audiences aged 32 or under until 2025. Recent surveys have shown that video is the predominant medium of media used during their content campaign, which further proves how effective such content could be. Advantages for Brand on YouTube.

YouTube 100