Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. This leads to more targeted, personalized ads.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Keyhole.co

FEBRUARY 8, 2024

This trend is expected to continue into 2024. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Top 8 influencer marketing metrics to measure in 2024 Once you’ve set your business goals for 2024, your influencer marketing metrics should also focus on achieving those goals.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

FEBRUARY 29, 2024

This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

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Patterns Sentiment Analysis Proposal 116

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile. Share your authentic business beliefs.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. It’s all about authenticity and relatability.

Influencer 102

Influencer Marketing Collaboration ROI 102

Keyhole.co

FEBRUARY 9, 2024

You can use Facebook Insights and other analytics tools to gather data about your existing audience and study market research to identify some new potential audiences. Analyze engagement data Use social media analytics tools to track your profile growth and engagement.

Strategy 52

Strategy Facebook Marketing Groups 52