Remove 2022 Remove Analytics Remove Meme Remove Sentiment
article thumbnail

Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 106
article thumbnail

For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Data supports his claim.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. The initial returns were minimal.

article thumbnail

The pros and cons of social media

Sprout Social

From stories of triumph to funny social media memes , social has the power to spark a smile. — Chewy (@Chewy) November 28, 2022. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. — Sprout Social (@SproutSocial) October 18, 2022.

article thumbnail

Why it’s time to break up with your biannual brand survey

Sprout Social

On February 22, 2022, the tool experienced unexpected outages that lasted several hours after the Presidents’ Day holiday weekend. Some even made memes. brookevpickle) February 23, 2022. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 88
article thumbnail

How to Make Short-Form Videos That Stand Out

Hootsuite

In 2022, Instagram announced it would start prioritizing original content on its platform. 79% of TikTok users say they like it when brands come up with challenges, trends, and memes they can join in with. This sentiment isn’t limited to a particular locale, language or culture. scrubdaddy Is it a problem?

Video 112
article thumbnail

14 Content Creation Tools That Make Your Job Way Easier

Hootsuite

Imagine the possibilities: you’ll be able to identify trends, gauge public sentiment, and acquire fresh ideas to incorporate into your strategy. Who should use it: Content creators and marketing teams of all sizes, larger corporate marketing teams who need to track brand sentiment. Price: Free!

Tools 107