article thumbnail

How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API.

article thumbnail

The Facebook Pixel: What It Is and How to Use It

Hootsuite

change, but Facebook will ensure advertisers still get some conversion tracking data through its Aggregated Event Measurement. Enhance Facebook pixel data with Conversions API. changes, Facebook introduced Conversions API. Scroll down to the Conversions API section and click Choose a Partner. They also saw a 12.9%

API 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

iOS 14 Resources for Facebook Advertisers

Jon Loomer

Since the end of 2020, I’ve been hyper-focused on this topic, determined to understand it so that I can help prepare you for it, too. Can Conversions API help replace the data lost from iOS 14 opt-outs? I don’t understand the 8-event limit related to Aggregated Event Measurement. The margin for error is small.

article thumbnail

The History of Social Media in 33 Key Moments

Hootsuite

It wasn’t until a couple of months later, that the #SanDiegoFire hashtag was sparked to aggregate tweets and updates about the California wildfires. Foursquare’s geolocation API was used for geofilters and location tagging in apps like Snapchat, Twitter, and Instagram. and really set the tone for future tweets.

article thumbnail

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts. Data makes the world go round, and knowledge is indeed power, now more than ever. The problem?

Analysis 136
article thumbnail

The Top Instagram Updates You Need to Know: July 2020

Hootsuite

Here are the new Instagram updates for July 2020. Top Instagram updates you need to know in 2020. July 2020 Instagram updates. Here are Instagram’s latest updates as of July 2020. A post shared by DILJIT DOSANJH (@diljitdosanjh) on Jul 9, 2020 at 8:19pm PDT. — Vishal Shah (@vishalshahis) July 7, 2020.

Instagram 145
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps. Organic reach. RSS reader.

List 145