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Social Media Event Promotion: The Complete Guide

Hootsuite

Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content. Use a social media aggregation tool like Hootfeed.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Using a similar fewer-but-better strategy, we also managed to grow our Facebook reach by more than three times in 2017. ShareaCoke also became the number one trending hashtag on the platform.

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How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. But knowing.

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The History of Social Media in 33 Key Moments

Hootsuite

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness.

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How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

Join us as we get an insider’s look into how Travis Bernard and the team at TechCrunch approaches video marketing in 2017. The most important video marketing trends in 2017. Don’t try to aggregate video metrics across video platforms. 50 Important Video Marketing Stats for 2017 – Buffer Social Blog.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Keep reading to see the full list, or click over to the Product Hunt collection with all of 2017’s best social media tools.

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How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Buffer Social

Buzzsumo gives you the share count for each top article on your site, aggregating data from Facebook, LinkedIn, Twitter, and Pinterest. For example, hashtags work better on Instagram than Facebook; you can only use 140 characters for a tweet but 700 for a LinkedIn post. Benefits: Enter one URL, get many results.