Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Be A Hashtag Hacker

Firebelly

The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online. For brands, hashtags can be a great way to get costumers interacting with a product or promotion.

6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

Add hashtags to your Instagram Stories. Hashtags get you the views you deserve. Instagram’s Story feature is completely supportive of hashtags—unlike, say, our good friend and pal Snapchat. How Hashtags Function on Instagram. Six Ways to Use Hashtags in Instagram Stories.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. 9 Tools to Find the Best Twitter Hashtags.

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. Content aggregation is predominantly about garnering the content from digital sources on a pre-specified relevant topic. But what are Content aggregators? There are diverse benefits of content aggregation for your business, and we have listed a few below.

The 21 Best Content Curation Tools

Webbiquity SMM

This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. A personalized news aggregator.

Sony Builds Interactive Social Media Hub For 2014 World Cup

The Realtime Report

It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” ( AdAge ). Social Media Campaigns Facebook Google Isobar One Stadium Live Online forum soccer social media Social Media aggregation Sony Twitter World Cup

Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Get acquainted with news aggregation services.

Should Your Social Networks Mingle?

Direct Marketing Observations

A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye.

A Walk Through Twitter’s Walled Garden

The Realtime Report

Last month, it introduced its first branded hashtag page in partnership with #NASCAR. Once you’re in the advertising business, you’re in the audience aggregation business.

What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. Aggregating your brand-related updates on social media hub can magnify the impact of disconnected posting efforts. Guest post by Anne Griffin.

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

The brilliant Joe Pulizzi shares his list of 35 “common and some uncommon&# methods for promoting a blog, from putting your blog URL on your business cards and leveraging Twitter hashtags to showcasing employees and using the blog as your customer FAQ.

Tips 210

4 Ways to Make Sure You Always Have Something to Say Online

yMarketingMatters

Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app.

Top Five: Social networks invest in quality news

Sherrilynne Starkie

These include new job alerts, an alumni tool, community hashtags and company insights. The aggregate link data using 27,000 queries shows a very strong correlation between links and ranking.

News 195

Twubs Offers New API-Compliant Twitter Chat Tools

SocialFish

Twubs Twitter Chat Tools aggregate Tweets from all Twitter clients in real-time so that chat participants can better engage in the conversation and hosts can more effectively moderate their chats.

API 207

Nine years of Twitter

Sherrilynne Starkie

Hashtags too are really useful in following trends and conversation threads. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. Hashtags.

5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Taggbox Taggbox is a fantastic social media aggregator and display tool. It aggregates real-time feeds from multiple social media platforms, Facebook being a major one of them. Facebook has crawled into our daily habits like nothing else.

Feed 100

Top 10 Social Media Management Tools for 2020

agora pulse

Agorapulse also offers extras like saved hashtag groups and unlimited social listening searches, so your team can take its social media strategy to the next level. You can also write draft posts to finish later and build Instagram hashtag groups on select plans.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW. Aggregate.

5 non-negotiable dashboards to track your social media success

Socialmedia.biz

It allows you to connect up to 35 social media accounts and monitor all the social conversations — by keywords, hashtags, profiles, and mentions — from a single dashboard. You can then organize your campaigns based on the different hashtags and view the stream on a single dashboard.

Essential viral marketing tools

Socialmedia.biz

Here’s another topical resource, and perhaps a better one: Ruzzit.com , a site that aggregates viral content, whether it’s a video, image or text. hot will help you find the day’s most widely used hashtags (yes, hashtags go viral, too).

Tools 165

3 Ways to Ensure Your Social Promotions Follow the Law

Convince & Convert

Suave’s recent #RadiantWishes campaign , held in conjunction with a new product launch, required that contest participants tweet with a hashtag and then go through an automated claim process to be eligible to win.

scribd 159

Advancing Nonprofits’ Missions With Storify and Quora – How MomsRising and charity: water Have Used These Tools for Success

SocialFish

With more than a million members across the country, MomsRising began using Storify in November 2011 as a curation tool, collecting its Twitter hashtags: #WellnessWed and #FoodFri. Aggregating those conversations, placing them in a single post, and publishing on Storify takes mere minutes.

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

The most common way to gather UGC is by hashtag. As many social marketers know, hashtags work best on Instagram and Twitter. With Facebook’s privacy restrictions you should not expect to be able to gather UGC with a hashtag on this channel.

UGC 108

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Buffer Social

That being said, when you look in aggregate, these are some good guidelines and starting points for you to test with. This doesn’t necessarily include hashtags either. Many brands add multiple hashtags either to their caption or to the first comment of their post.

How to find your most successful social media posts

Sprout Social

Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others. Highly shared posts and hashtags can clue you in on ways to expand your audience beyond your current base.

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

Don’t try to aggregate video metrics across video platforms. People often try to aggregate video data across platforms and treat it like one single entity, but video views on each platform are very different and I don’t think it’s an apples-to-apples comparison.

Video 93

Social Media Event Promotion: The Complete Guide

Hootsuite

Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content.

How Organic Valley Plans to Save the Bros

Convince & Convert

Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags. Image via BigStockPhoto.com. Have you ever met a bro?

How to Spy on Your Twitter Competition

agora pulse

For example, following along certain relevant industry hashtags may allow you to learn about new players in the marketplace that may be worth exploring. They say to always keep your friends close and your enemies closer, right?

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Remember: Instagram listening is about more than @mentions, comments and #hashtags.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

Data 122

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Top hashtags. Post sentiment- aggregated feelings about your topic. Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform.

7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

Actively promote the event hashtag and invite users to share their content on Twitter and Instagram. Social Media Marketing World has a healthy mix of attendees and speakers consistently adding content before and during their event using the hashtag #SMMW. Aggregate.

6 steps to create an org-wide social listening strategy

Sprout Social

You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Social listening is on the rise.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 270

5 Things You Didn’t Know You Could Do with Pixlee

Pixlee

Here you can see aggregate data of engagement rates and follower counts for each influencer, as well as performance of content collected using your brand hashtag.

Fun and Features Take Center Stage in MINI’s #asktheNEWMINI Video Campaign

Convince & Convert

While some may chuckle at the idea of asking their car a question, or fear negative backlash following several high profile hashtag campaign failures, here’s why this campaign has been effective for MINI: The campaign caters to the company’s super fan audience of “MINIacs.”

10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link.

Lurker 111