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New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. We used Taggs’ visual content marketing software to index 3,656 brand images published on Facebook since the start of the year. These images perform well for likes and comments, but they underperform in earning shares.

Research 163
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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Flipboard – a news and social network aggregator.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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10 Ways to Exponentially Grow Your Traffic in 30 Days

ProBlogger

The aggregation of marginal gains. He believed in a concept called the ‘aggregation of marginal gains’, which states that if you make a 1% improvement in everything you do, they will compound into incredible results. A client of mine runs the site BinaryOptions.com. Could one blog post transform your blog?

Travel 54
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25 Ways to Create Shareable Content

Convince & Convert

The SmartBrief newsletters aggregate content every day (at least 10 articles) around one topic, such as entrepreneurship, leadership, or social media, that is applicable to something you care about. Read the comments. If you have an active community on your blog or on one of the social networks, read the comments!

Content 167
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Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. Back in 2013 it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! Social media is as much about engagement with other people as it is about sharing content.

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How My Old Blog Post Got Half a Million Pinterest Views [Case Study]

ProBlogger

Between tutorials on how to optimize Pinterest as part of your social media marketing strategy, Darren’s own experiment on Pinterest , how to create Pinterest-worthy graphics , and how to run a Pinterest contest , there are some great tips out there. Add nicely and thoughtfully constructed personal comments to pins.