article thumbnail

9 YouTube trends for your content strategy in 2022

Sprout Social

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

YouTube 139
article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? This isn’t a surprise.

Sports 83
article thumbnail

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258
article thumbnail

TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

app to become one of the world’s biggest social networks, with over one billion users. To an extent, this is reflected in its TikTok content , which — similar to rival energy drink Red Bull — features extreme sports: mountain biking, jet skiing, off-road racing, and the like. TikTok rose from the ashes of the Musical.ly

Brands 130
article thumbnail

The TikTok algorithm explained

Sprout Social

Yet those videos will rarely show up for someone who mostly consumes content related to sports and gaming. Just like on other social networks, time is of the essence on TikTok. Make trending sounds work for you. In fact, it’s one of the few social networks that allow users to conduct searches using audio.

Hashtag 125
article thumbnail

BREAKING: New Study on Brands’ Threads Usage Shows Rapid Declines

Ignite Social Media

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Of the 50 top brands analyzed, six (12%) opted to remain on the sidelines, not posting at all. of engagements by then.

Study 78